Madeleine McCann family spokesman launches PR agency - The Guardian

The article states "Clarence Mitchell to continue to represent Kate and Gerry McCann 'when needed' after establishing his own company.......".

www.theguardian.com/uk-news

Mitchell's motto: "I'll lie about anything.....for the right price."

He should do well what with all the Westminster scandals I've been reading about lately.

Yep, and now Max C is locked up, there will be plenty of customers for him!!

Madeleine McCann

Madeleine McCann family spokesman launches PR agency

Clarence Mitchell to continue to represent Kate and Gerry McCann ‘when needed’ after establishing his own company

Tracey Kandohla and Mark Sweney

Tuesday 18 August 2015 08.00 BST Last modified on Tuesday 18 August 2015 08.03 BST

Clarence Mitchell, Kate and Gerry McCann’s long-serving spokesman, is to launch his own communications consultancy.

Mitchell, who gamely attempted to unseat the the Green party in their Brighton stronghold in a bid to become a Conservative MP at the general election, has opened the doors on Clarence Mitchell Communications.

The 54-year old is a former BBC reporter who most recently worked as head of media for Europe, Middle East and Africa for WPP-owned PR network Burson-Marsteller .

“I’m up and running now and it’s nice being your own boss,” said Mitchell. “It’s a bit of a mix and match and I’m happy to help anyone who needs media assistance – families, individuals and companies.”

In recent years Mitchell has held a number of PR roles, including working at Freud Communications and Lewis PR, while continuing as spokesman for the McCanns.

Madeleine McCann disappeared from a holiday apartment in Portugal’s Praia da Luz in May 2007.

“I will continue to look after the McCann’s interests as and when needed,” he said.

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Among his founding clients are JBP, a Westminster strategic PR and public affairs agency, where he will act as a senior consultant.

Mitchell stepped down from his role as director of the media monitoring unit at the government’s Central Office of Information in September 2007 to handle the McCanns’ PR full time.

Before that, he had been acting as an adviser to the McCanns last summer at the request of the Foreign Office, while retaining his government role.

Mitchell was previously head of media monitoring for the Cabinet Office.

He was also a journalist for 25 years, starting out in print and then as a broadcaster with the BBC, covering a variety of stories including the Fred and Rose West murders Gloucester and the Soham murders in Cambridgeshire. As a royal correspondent he covered the death of Princess Diana.

Sensible move as he obviously has no hope of the next safe Tory seat.Movng steadily and surely down the evolutionary chain back to where he belongs.

Not sure why anyone would want to use him - Police said he lies with as many teeth as he has in his mouth

That's a positive virtue to the clientele he's expecting to attract, though