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Stag party suspected after Everest advert memorabilia is stolen from Britain's highest pub

By Daily Mail Reporter
Last updated at 7:50 PM on 16th December 2010

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A memorable piece of TV history has been stolen from Britain's highest pub, its owner said today.

In the 1980s the Everest double glazing company demonstrated its product in an advert filmed at the Tan Hill Inn, near Richmond, North Yorkshire, when the late Ted Moult dropped a feather next to a window as a gale raged outside.

The feather was mounted next to a picture of Moult in a frame and was displayed on a wall of the pub, which stands 1,732ft above sea level.


Fit the best, fit Everest: The late Ted Moult famously dropped a feather protected from a crashing storm by double glazed windows


Fondly remembered: Former 'Brain of Britain' Ted Moult was the star of Everest window adverts in the 1980s

But the historic plumage has been stolen, with a stag party suspected to have taken the feather as a 'trophy'.

Owner Tracy Daley said: 'I am gutted. I would say 85 per cent of our new customers at some point mention the advert. It's a piece of TV history.

'People look at the picture and say: "I remember that".'


Stolen: The owners of the Tan Hill Inn, the highest pub in Great Britain, are appealing for the return of a stolen relic from a classic TV advert

She believed a stag party from the Leeds area which visited in the last few months may know about the feather's whereabouts, and she has offered a reward for its safe return.

'I would love to see it back,' she said.

Moult, a farmer-turned-radio and TV personality, was remembered for the adverts and his line: 'Fit the best, fit Everest.'