How the birth of George can affect sales of Prams

Hirst, chief executive officer at advertising agency Grey London.

The risk of choosing a Bugaboo, whose Cameleon model sells for £799 ($1,212) on the company’s U.K. website, is that the royal household could offend people who want the duchess to buy British, says Graham Hales, CEO of consultancy Interbrand London. “The royal family understands its role in representing Great Britain, especially in a challenging economy,” Hales says. “British businesses are looking for support.”

Maclaren, a U.K. company that’s made prams for half a century, could use an image boost. The company in 2009 recalled strollers in the U.S. after there were reports of severed fingertips of at least a dozen children over the previous decade. To capture some of the glow of the royal birth, Maclaren is offering a $360 Royal Baby Techno XT StyleSet, a stroller tricked out with British symbols such as the Union Jack.

A study by the Center for Retail Research estimates that U.K. sales of strollers will rise 13 percent, to £288 million, in the 12 months from July 1 as new parents look to follow the choice of the royal couple. Gains are also expected for makers of the baby’s clothes, crib, and toys, according to CRR, which estimates that the birth will add £243 million to U.K. retail sales in July and August.


The bottom line: The royal birth could boost business for Bugaboo, whose $1,200 baby strollers are popular with British celebrities.

In 1994, Max Barenbrug was honoured by the Design Academy Eindhoven for his innovative mobility designs. In 1995, he teamed up with Eduard Zanen, a physician who understood the physiological needs of children. Max then tweaked one of his designs – and the result was the original Bugaboo pushchair. This design set new standards in pushchair functionality, form and safety, and laid the foundations for the Bugaboo brand.

Bugaboo is all about mobility. Our mission is to excite every person on the move. For parents, that means having the ability to get out and explore the world with their child. Whether you're travelling through the city or the woods, on sand or through snow, Bugaboo wants to help you reach your destination the easy way.

If this is the pram the Press reported the other day , it is made in Holland, and McLaren Prams had to recall after baby fingers were jammed. Looks like Holland will get the Royal Warrant.

I hope they've got one of those heritage Silver Cross prams for walking round the grounds of Kensington palace and her mums place. They are beautiful.
I'm a pramaholic  
My son and his partner have just bought a Silver Cross travel system for their baby girl, due in September.
I have a big, bouncy one here for all my grandkids! Brilliant, I just love pushing it and the wonderful comments you get whenever you're out and about with it, especially from the older generation.

wjk wrote:I hope they've got one of those heritage Silver Cross prams for walking round the grounds of Kensington palace and her mums place. They are beautiful.
I'm a pramaholic  
My son and his partner have just bought a Silver Cross travel system for their baby girl, due in September.
I have a big, bouncy one here for all my grandkids! Brilliant, I just love pushing it and the wonderful comments you get whenever you're out and about with it, especially from the older generation.

Morning wjk, it is a very modern small pram, you can lift it off it's wheels and use it as a carrycot. I got the info from Harrods who stock it and seemingly the rich young people are the buyers. You know me and photos, go to Harrods , type in Bugaboo and the whole range and prices are shown....err, perhaps you would like to post it here? 

 
Oh I've pushed one round Mothercare, Panda  
It comes with a car seat that you can attach to the chassis and go!
Like the Silver Cross.
They should have bought British!
 
Heres the Silver Cross my son has bought.

wjk wrote:
 
Oh I've pushed one round Mothercare, Panda  
It comes with a car seat that you can attach to the chassis and go!
Like the Silver Cross.
They should have bought British!
 
Heres the Silver Cross my son has bought.

Thanks wjk, I must admit the Dutch one looks more trendy and although I suspect the Nanny would be pushing it around more than Kate. I am disappointed that she chose a foreign Manufacturer, especially in these straitened times. Just before the Baby was born a News Topic was about what Pram Kate would choose. A Reporter interviewed a shop in Wales and the owner said he sells socks to the Royal Family ( I presume the Prince of Wales). Asked if the Royal Warrant had increased sales he said he was receiving orders from all over the World , simply because of the Royal Warrnt.

She says she's not having a nanny iirc. Mind you, that was before the little one arrived.

wjk wrote:She says she's not having a nanny iirc. Mind you, that was before the little one arrived.

I would imagine Kate will be doing a lot of appearances to support the various charities she and William have become Patrons of, he of course will be back at work soon. Having said that , I'm sure they will be hands on Parents like Diana was to the Boys.

Strange isn't it, when Charles and Diana got divorced there wasn't one Woman in Britain who liked Camilla thinking she was responsible for the breakup.
Now she is accepted.

Yes, it seems once it was seen that the boys accepted her, and even liked her, the country (or most of it) did the same.

I think Prince George will be spending a lot of time with granny and granddad Middleton while his mum and dad are working.

wjk wrote:Yes, it seems once it was seen that the boys accepted her, and even liked her, the country (or most of it) did the same.

I think Prince George will be spending a lot of time with granny and granddad Middleton while his mum and dad are working.

Yes Wjk, I think they will be hands on Parents but George will be kept out of the limelight and lead a "normal life".